Newsonyx

Multi-platinum-selling rap legend Snoop Dogg recently launched a new self-named pet accessory line, Snoop Doggie Doggs.

According to a recent press release, Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr., launched the cool new venture on Nov. 17. Snoop Doggie Doggs was reportedly created in partnership with a leading manufacturer of licensed fashion accessories and apparel, SMAC Entertainment and Little Earth Productions, Inc.

“If my dogs ain’t fresh, I ain’t fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!” the rapper and entrepreneur said in the release.

The line pulls inspiration from Snoop’s lifestyle and encourages pet owners to treat their cats and dogs like “royalty.” It includes apparel, bowls, leashes, plush toys and more items modeled after his most memorable looks.

“Having worked with Snoop for the better part of two decades, it’s always been about expanding his brand while remaining authentic to his consumers and fans,” Constance Schwartz-Morini, CEO of SMAC Entertainment, said. “The launch of Snoop Doggie Doggs is the perfect addition to the Broadus empire.”

His new line is available exclusively at SnoopDoggieDoggs.com and its official Amazon store. It has a variety of collections catering to every pet’s personality, including “Boss Lady,” “Off The Chain,” and “Throw a Dogg a Bone,” with every apparel product ranging from sizes XS to XL. Snoop Doggie Doggs’ items additionally retail from $14.99 to $99.99.

“Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space,” Rob Brandegee, Co-Founder of Little Earth Productions, Inc., said. “Snoop’s personality and authenticity are undeniably evident in our creative pet product offerings, and we couldn’t be more thrilled to share the new Snoop Doggie Doggs brand with you ahead of the holidays – it’s the perfect holiday gift for pet owners this season. Talk about a holiday treat.”