Naomi Campbell is stepping into the luxury automotive industry, according to HYPEBEAST. A March 28 Instagram post showed off Campbell as the face of BMW XM’s new campaign titled “Dare to Be You.”
As the model that presides over the release, Campbell will reportedly get to design a unique car with high-performance features.
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The supermodel expressed her excitement to stand behind the message of the German automaker’s campaign.
“The BMW XM slogan, ‘Dare to Be You,’ immediately appealed to me because it describes exactly the confident attitude that is necessary for progress and positive change,” Campbell said.
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The Senior Vice President of Customer and Brand BMW, Jens Theiemer, agreed that Campbell’s experience in the fashion industry would provide a driving force behind the design of the BMW XM’s cars.
“Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality. There are few people who can identify with the motto ‘Dare to Be You’ as strongly as she can.”
According to a press release to drive home the robust performance of the car, the luxury vehicle is not only a completely new design, but it also sits comfortably as the most expensive car the brand has ever created.
The press release reads, “The BMW XM isn’t based off of any pre-existing BMW product and was solely designed to be an M car. Along with being the most expensive BMW ever made, at least until the $750,000 3.0 CSL arrives next month, the BMW XM is already the most powerful car in the brand’s history.”
Specifically, the German automaker credits “a 4.4-liter twin-turbocharged V8 hybrid powertrain– 644 horsepower and 590 lb-ft of torque, [that] is more powerful than the previous BMW leader, the M5 CS with its 626 horses,” as some of the features that will set apart the new BMW car.
