Boxing legends Mike Tyson and Evander Holyfield are teaming up for a line of cannabis edibles called “Holy Ears.”
On June 28, 1997, Tyson bit a chunk off Holyfield’s ear in the third round of their heavyweight rematch. He was disqualified from the match and suspended but became infamous for his ear-biting act.
Now, the duo is capitalizing on their infamous moment to make some coin with “Holy Ears.”
Tyson, 56, co-founder and chief brand officer of TYSON 2.0, said, “It’s a privilege to reunite with my former opponent and now long-time friend and turn years of fights and knockouts into a partnership that can make a positive impact and heal people.”
Holyfield, 60, said, “Mike and I have a long history of competition and respect for one another. And that night changed both of our lives. Back then, we didn’t realize that even as power athletes, we were also in a lot of pain. Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers. I’m honored to join the Carma family and partner with Mike and the TYSON 2.0 team to launch Holy Ears and soon my own line of cannabis products.”
Related Story: Boxer Mike Tyson Launches Very Own Cannabis Line – Tyson 2.0
Tyson, 56, also released
a line of ear-shaped cannabis gummies called “Mike Bites” in March. In 2019, he estimated his Tyson Ranch selling $500,000 worth of cannabis.Check out the new weed edible line ad for “Holy Ears” below:
You can purchase the “Cherry Pie Punch” flavored cannabis ears along with other flavors on tyson20global.com.