Photo Courtesy Of Kevin Hart and Hart House/ Instagram
NAACP Image Award-winning comedian and actor Kevin Hart is set to open two vegan fast food restaurants named Hart House in California.
Hart officially announced his new business venture with a screenshot of an LA Mag clip via Instagram on June 16.
“I am THRILLED to announce that I have collaborated with an All-Star team of partners and industry leaders to create an industry-changing restaurant call “Hart House” (@MyHartHouse)!” he wrote. “This thing is going to be HUGE! We’re going to serve delicious, sustainable food that delivers ‘Can’t-Believe-It’ Flavor in every bite!!! We’ll be opening our first few locations in the LA area, but we will be expanding quickly. Stay tuned for more!! #HartHouse #EatYourHartOut.”
Hart House’s menu will feature a selection of plant-based menu items, including burgers, sandwiches, sides, salads, and drinks.
“Yep, we’re 100% plant-based, but you don’t have to be,” the official Hart House Instagram indicated. “Our burgers are for carnivores, flexitarians, pescatarians, firemen, accountants, slow walkers, beer enthusiasts, and redheads alike. No matter who you are, you have a home at Hart House.”
According to LA Mag, the Philly native reportedly worked with CEO Andy Hooper, who brought the former head of culinary innovation at Burger King, Chef Michael Salem, on board to bring the Hart House menu to life.
“Kevin sort of [conceptualized] this idea at the beginning of the pandemic,” Hooper told the magazine. “If I were advising him at the time, I would say, ‘Don’t you dare ever start a restaurant, and don’t you ever start a restaurant in the middle of COVID,’ but after almost two years of really working on this menu and getting the food to a place where it can deliver on that promise, we’re ready to go and we’re excited to tell the world about Hart House and excited to serve the food.”
Salem added that after meeting Hart and discussing the comedian’s vision for the restaurant, he saw “tremendous opportunity.” The chef reportedly played a role in introducing plant-based burgers to mainstream fast food consumers at Burger King.
One of the Hart House restaurants is listed in Los Angeles’ Westchester neighborhood– while the second one’s address has yet to be revealed. However, it is listed to be in Hollywood.