photo courtesy of ABC News
Clarence Avant, known as the “Black Godfather” of music, has died at 92 years old in his LA home. Avant was a manager and entrepreneur in music, sports, and politics that had a hand in the notorious careers of Bill Withers, Quincy Jones, and the music company powerhouse Motown.
Avant passed away on Sunday, August 13, in his Los Angeles home. According to a statement released by his family to PEOPLE, Avant’s children, Nicole and Alex, and his son-in-law Ted Sarandos talked about his accomplishments. “It is with a heavy heart that the Avant/Sarandos family announces the passing of Clarence Alexander Avant. Through his revolutionary business leadership, Clarence became affectionately known as ‘The Black Godfather’ in the worlds of music, entertainment, politics, and sports,” The statement read.
“Clarence leaves behind a loving family and a sea of friends and associates that have changed the world and will continue to change the world for generations to come. The joy of his legacy eases the sorrow of our loss.”
Nicole wrote a touching tribute on Instagram as well to her father.”One of my favorite Clarence-isms goes like this: ‘It is what it is, now what are you going to do about it?’ Today I’m choosing to honor and celebrate your incredible life and the legacy you’ve left behind,” She expressed.
Born in North Carolina, in a still segregated hospital, Avant’s achievement expanded throughout the years, where he notably took a hand in Motown after founder Berry Gordy Jr. sold the company.
Avant’s influence on the community was recognized by former President Barack Obama and first lady Michelle Obama in a genuine statement.
He exemplified a certain level of cool and street smarts that allowed him to move confidently into worlds that nobody had prepared him for, never doubting he could figure it out. Clarence was part of a generation that served as a bridge from a time when there was very little opportunity for Black people to a time when doors began to open. He demanded the world make room, and he paved the way for the rest of us.”